[China food machinery market analysis of the innovation is the power source of a development of the industry, but the innovation also have "tricks". Light industry in the smart technology by leaps and bounds, the scale of the modernization of agricultural industry, food machinery enterprises innovation and where He Cong? Only to adapt to the market, and constantly update the existing production line, extend the industrial chain, the development of new products, with food production, food processing, food packaging and food testing and other links, to achieve self-improvement. In particular, the important point is that innovation can not meet consumer demand must have the order reversed.
Enterprise innovation as the highlight of consumer demand
In order to build an innovative country, it is necessary to have a number of world-class scientific research institutions, research universities and innovative enterprises. For Chinese enterprises, innovation is not a strange topic. But for a long time, a problem has always been plagued by Chinese enterprises, that is: what do they need to innovate.
In the face of this problem, almost all enterprises will be said to be called scientific and technological innovation. In this regard, HUAWEI represented by the Chinese enterprises, the current generally well done. Whether the input of funds, or the outputs are on par with international standards to grow with each passing day.
However, when the evaluation criteria, for the success of the business, we will be embarrassed to find that China has almost no world-class outstanding enterprises.
The so-called excellent here, not in size, and in the brand. We have a bunch of volume ranked the world's top 500 "giant", but it is difficult to find a like apple that real path through the market, the successful leadership, control of the market and get consumers worldwide recognition and praise.
Second of the world's total economic power, not only a HUAWEI. Why Chinese enterprises in science and technology innovation for so long, so seriously, but it is difficult to jump to a higher, more successful level?
In my opinion, many Chinese enterprises did not realize, he cited that Howe's scientific and technological innovation, and recognized by the market and consumers, and can not directly draw equal sign.
Today, most of us don't know Apple, Tesla, Bosch's headquarters where, it is not clear whether their investment in scientific research, talent team, but do not see their production line how advanced, but this did not prevent us trust, preferences, use these brands.
Why? Because the only concern of consumers, is the enterprise has not brought them to meet the needs of the product. Technical aspects of things, the general public do not know, do not understand, do not care. Enterprises are not starting from this point, merely monologue, direct to the consumer advocacy, instill only professionals to understand the "science and technology" that "I so badly you will buy", only in exchange for their confusion and conflict.
Some people may question: apple, Tesla are people's impression of the high-tech companies, their success is not the technology?
Carefully consider the Apple's success, we will find that, although Apple has a huge investment in research and development, but the development of the core logic, not "technology first", but all around the product: ascertain the consumer demand, then look for everything can satisfy the demand of technology, regardless of the old and the new, difficult and its application to quality, design and product.
To create a new era of mobile phone iPhone and includes a touch screen, the main technology, apple is not the original, some have even in the patent pool "lying" for many years. Jobs depend on the comeback of the iPod, the large capacity storage technology, also from to the inventor, a Singapore company acquisitions. Can be said to Steve's "bull". He did not invent the sophisticated technology, but he than others to know that consumers want to phone operation simple, mp3 can hold a few songs, and then use the products to meet their.
The same is true for other successful world brands. Many of their top selling product, and did not use too many complicated technology, but in the design, technology ingenuity, also won consumer recognition. Tesla includes a battery, the key technology, basic is the results of previous studies, but musk grasp of consumer potential demand, they are integrated into the cool appearance of electric cars, creating a new market category. Samsung is able to shake, catch up with Apple's monopoly in the smart phone, the real source is not today to promote the high-tech, but to know the consumer demand for the next step, the first to make the screen bigger.
We have always affirmed the significance of technology. Without technological innovation, the product will not be implemented, the enterprise will lose the space and the initiative to participate in market competition. But we should also keep in mind that the same common sense and business rules: the ultimate goal of technological innovation, is still to create a truly meet consumer demand for products. If not between consumers and establish effective relationships, products build up communication to the end of the bridge, the innovation of science and technology investment will get twice the result with half the effort.